Building a Website as Sleek as Their Glasswork
Sydney City Glass, a leading frameless glass balustrade provider in Sydney, needed a digital refresh. Their old website lacked the sleekness and modern touch that reflected the high-end quality of their work. It wasn’t converting visitors into customers, and it wasn’t optimised for local searches.
They came to Sutherland Shire Web Design looking for a website that could:
✅ Showcase their craftsmanship with stunning visuals
✅ Improve their local SEO ranking to attract new leads
✅ Offer a seamless user experience across all devices
Their website wasn’t just a brochure—it was their first impression. And it wasn’t making the right impact.
That’s where we transformed their digital presence.
The Challenge: A Website That Wasn’t Driving Business
Sydney City Glass’s old website had major issues:
❌ Poor SEO Performance – Clients couldn’t find them online.
❌ Unresponsive Design – The site wasn’t mobile-friendly.
❌ No Lead Generation Strategy – Visitors weren’t converting into customers.
❌ Outdated Branding & UX – The site didn’t reflect their premium services.
They needed a full digital renovation—and we delivered.
Our Solution: A Sleek, Lead-Generating Website
We focused on five key areas to create a high-performing website that elevated their brand.
1. Business Positioning & Branding: A Cohesive Identity
✔ Defined their unique selling points
✔ Identified their ideal customers
✔ Crafted messaging that resonated with homeowners, architects, and commercial clients
2. Website Design: Sleek, Modern & Mobile-Optimised
✔ High-Quality Imagery – Showcased craftsmanship with large, high-resolution photos
✔ User-Friendly Navigation – Quick access to services, projects, and contact options
✔ Mobile-First Approach – Seamless experience on desktop, tablet, and mobile
✔ Clear Call-to-Action (CTA) Placement – Easy-to-find contact forms and quote requests
3. Local SEO: Helping Clients Find Sydney City Glass
✔ Keyword Optimisation – Targeted searches like ‘frameless glass balustrade Sydney’
✔ Google Business Profile Optimisation – Improved local search rankings
✔ Technical SEO Enhancements – Faster load times and better on-page SEO
✔ Content Strategy – Keyword-rich, informative content to establish industry authority
4. Lead Generation Strategy: Turning Visitors into Clients
✔ Easy Quote Requests – Simple, optimised forms
✔ Click-to-Call Buttons – One-tap calling for mobile users
✔ Trust Signals – Showcased testimonials, awards, and certifications
5. Performance Optimisation: A Fast, Reliable Site
✔ Loads in under 2 seconds – Optimised images and clean code
✔ 99.9% uptime guarantee – Secure hosting prevents downtime
✔ Ongoing support – Regular updates and security patches
The Results: A Complete Digital Transformation
📈 Higher Google Rankings – More organic traffic and inquiries
📩 Increased Lead Generation – More quote requests and customer inquiries
📱 Better Mobile Experience – Visitors engage more and stay longer
🏆 Stronger Brand Perception – A premium website for a premium service
Why Choose Sutherland Shire Web Design for Your Tradesman Website?
At Sutherland Shire Web Design, we specialise in creating high-performing websites for tradies and service-based businesses.
🛠 Want a website that drives real results? Let’s chat.
📈 Need expert SEO? Ask about our tailored strategies.
Your business deserves a website that works as hard as you do. 🚀
Marcelo Soler is a freelance web designer and SEO copywriter. A journalist turned media expert and book publicist. I’m a Sydney author, speaker, traveller, teacher, and social entrepreneur, among other things.