Term: visual identity

Definition of "visual identity" by Sutherland Shire Web Design: In the context of web development and design, "visual identity" refers to the overall look and feel of a website, brand, or product. It includes elements such as colors, typography, images, logos, icons, and any other visual aspects that help to distinguish and recognize a brand or product in the digital space. The visual identity plays a crucial role in creating a consistent image and experience for users, which can help to build trust and recognition.

Brand Identity Cost in Australia
Creating a brand identity is much more than choosing a logo or a color palette. It involves everything from crafting your brand’s voice to its overall aesthetics.
Case Study: Level Architects a Fresh, Timeless Brand Identity
Their website wasn’t just a marketing tool—it was their portfolio and first impression for clients and talent.