BRM Patent Attorneys is a top-tier intellectual property law firm in Australia, specialising in patents, trademarks, and IP litigation. But their digital presence didn’t reflect their expertise.
Their old website? Bland, outdated, and ineffective. It failed to showcase their authority, struggled with navigation, and was nearly unusable on mobile.
They needed a digital transformation—one that elevated their brand, attracted clients, and converted visitors. That’s where Sutherland Shire Web Design stepped in.
The Challenge: A Website That Held Them Back
Despite being a leader in patent law, BRM Patent Attorneys faced major digital challenges:
❌ Outdated Technology – Their site relied on old Flash graphics, making it clunky and non-user-friendly.
❌ Difficult Navigation – Clients struggled to find key information.
❌ Not Mobile-Friendly – The website was almost unusable on smartphones and tablets.
❌ Weak SEO Performance – They weren’t ranking well in search results.
❌ Low Conversion Rates – The site wasn’t effectively generating leads.
With a major ad campaign approaching, they needed a website that could support marketing efforts, boost visibility, and drive inquiries.
Our Solution: A Modern, High-Performance Website
Our goal? To build a website that showcases BRM Patent Attorneys’ expertise—while driving engagement and business growth.
1. Market Research & Strategy
✔ Studied how clients interact with law firm websites.
✔ Analysed competitors’ strengths and weaknesses.
✔ Designed a content structure that maximised clarity and engagement.
2. Web Design (UX/UI): A Client-Focused Experience
✔ Modern, Clean Layout – A design that exudes professionalism and authority.
✔ User-Friendly Navigation – Simplified structure for easy access to information.
✔ Responsive Design – Optimised for mobile, tablet, and desktop.
✔ Stronger Visual Appeal – A balance of text and imagery for better engagement.
✔ Faster Load Times – Optimised images, clean code, and improved hosting.
3. Custom WordPress Development: Scalable & Secure
✔ Easy Content Management – The team can now update content effortlessly.
✔ SEO-Optimised Structure – Built for higher Google rankings.
✔ Robust Security – Protection against cyber threats and data breaches.
✔ Scalability – Ready for future growth and service expansion.
4. Branding & Custom Icons: A Professional, Cohesive Look
✔ Unique Icons – Representing key services like patents and trademarks.
✔ Professional Typography & Colours – Reinforcing trust and expertise.
✔ Consistent Branding – A design that aligns with their reputation.
5. Local SEO: Ensuring Clients Can Find Them
✔ Keyword Optimisation – Targeted high-intent searches like “patent attorneys in Australia.”
✔ Google Business Profile Optimisation – Improved local search rankings.
✔ On-Page SEO Enhancements – Optimised metadata, content, and images.
✔ Technical SEO Fixes – Improved site speed and structure.
The Results: A Powerful Digital Transformation
📈 More Client Inquiries – The site now converts visitors into leads.
💡 Enhanced User Experience – Visitors navigate with ease and stay longer.
🏆 Stronger Brand Perception – The new site reflects their top-tier status.
🔎 Higher Google Rankings – Improved search visibility for key legal terms.
Let’s Build a Website That Works for Your Business
At Sutherland Shire Web Design, we create digital experiences that attract, engage, and convert.
🛠 Want a high-performing website? Let’s chat.
📈 Need expert SEO? Ask about our tailored strategies.
Your business deserves a website that works as hard as you do. 🚀
Marcelo Soler is a freelance web designer and SEO copywriter. A journalist turned media expert and book publicist. I’m a Sydney author, speaker, traveller, teacher, and social entrepreneur, among other things.