Term: Keyword research

Definition of "Keyword research" by Sutherland Shire Web Design: Keyword research is a fundamental practice in search engine optimization (SEO). It involves identifying popular words and phrases people enter into search engines in an attempt to figure out what to rank for. The aim is to understand the volume, competition, and potential conversion rate of these keywords, so that you can optimize your content, improve your visibility in search engine results, and increase the likelihood of attracting targeted web traffic.

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Physio Focus Dominate Local SEO & Skyrocket Organic Traffic
Since Physio Focus operates in a highly competitive industry, ranking at the top of local searches was crucial.
Case Study: How Sutherland Shire Web Design Built a High-Impact Website for Fastbuild Constructions
Fastbuild Constructions built a name for precision, quality, and innovation—but their website didn’t reflect it. Their previous site needed improvements in several key areas