Term: Local Search

Definition of "Local Search" by Sutherland Shire Web Design: In the context of web development and SEO (Search Engine Optimization), "Local Search" refers to the practice of optimizing a website to increase traffic, leads, and brand visibility from local search results. These results are typically geographically constrained and often include a map listing businesses in the area. Local search might include a city name, a neighborhood name, or even more specific locations. This is particularly important for businesses and services that are location-specific, such as restaurants, retail stores, or local service providers.