Term: Local SEO

Definition of "Local SEO" by Sutherland Shire Web Design: Local SEO, or Local Search Engine Optimization, is a subset of SEO that focuses on optimizing a website to be found in local search results. This is particularly important for businesses that operate in specific geographical areas, such as brick-and-mortar stores or service-based businesses. Local SEO involves a variety of strategies, including optimizing a company's Google My Business profile, ensuring that the website has a strong and consistent presence in local directories, and optimizing the website content and meta tags to include local search keywords. The goal is to increase online visibility for local consumers, which can lead to increased foot traffic, leads, and sales.